Open for new engagements

Find the leak.
Fix the funnel.
|

Growth marketing for agencies and tech startups that need pipeline, not promises. Data-driven strategies that actually convert.

Start a conversation → See the work
pipeline_audit.sh
0x
Contracts signed spike
Ikon Technologies
Situation
Company averaged just 4 contracts per tradeshow. No demand gen existed — relied entirely on outbound cold calling with 70% demo no-show rates.
Task
Build inbound lead gen from scratch and drive measurable contract volume at NADA, the company's key industry tradeshow.
Action
Designed an integrated omni-channel campaign across Google Ads, Meta, LinkedIn, and email. Built ABM infrastructure with lead scoring, ICPs, and automated nurture flows targeting attendees.
Result
4 contracts → 97 contracts signed at NADA. Monthly leads up 310% YoY. Demo no-shows down 70%.
0%
CAC reduction
Spiffy
Situation
B2C CAC sat at $52/customer, while B2B CPL was $181/lead. Unit economics were unsustainable for scaling either segment.
Task
Reduce acquisition costs across both B2C and B2B segments while maintaining or growing lead volume.
Action
B2C: Continuous campaign and landing page A/B testing across Meta, TikTok, and SEM with CPL-focused optimization. B2B: Strategic audience and keyword refinement to drive efficiency at scale.
Result
B2C CAC: $52 → $16 (70% reduction). B2B CPL: $181 → $57 with lead volume up 3x on the same budget.
0x
CTR growth
Petroglyph • KSM
Situation
Multi-location pottery studio had run Google Ads before with no conversion tracking and no measurable results. CTR sat at ~2% at launch.
Task
Build a data-first Google Ads engine from scratch with proper tracking, and drive bookings across 6 locations on a $600/mo budget.
Action
Set up GTM, GA4, and conversion events across website and Shopify. Restructured keywords, shifted bidding from Maximize Clicks to Maximize Conversions, and expanded to Display and Search Partners.
Result
CTR surged from 2% to 18% in 2 months. Generated 112 table bookings, 28 phone clicks, and 12 gift card checkouts.
0x
Conv. rate growth
Nopal Cyber • Magnetude
Situation
Cybersecurity company's Google Ads had a 0.49% conversion rate at start of 2025. LinkedIn CTR was 0.71%. Campaigns were budget-limited but underperforming.
Task
Maximize conversions and contact generation across Google and LinkedIn while maintaining or reducing budgets.
Action
Reduced target CPA, refined keyword structure, paused underperforming terms, and ran continuous audience and ad testing. Proposed ABM and enterprise targeting strategy for 2026.
Result
Conversion rate: 0.49% → 3.61% (7x). LinkedIn CTR: 0.71% → 3.48%. Contacts up 55% (92 → 143) despite budget cuts.
Who I Help

Two lanes.
One growth engine.

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Agencies & Consultancies

You land the retainer but need execution firepower. I embed as your growth partner, handling paid media, funnel builds, and reporting so you can scale without more headcount.

white-label media buying reporting
⚡

B2B SaaS

You've built the product — now you need to fill the funnel and monetize. I'll build the engine and optimize until CAC makes sense. I'm your go-to guy for growth and scalability.

funnel hacking paid ads CRO
How It Works

Three steps to pipeline.

01 _diagnose

Audit the funnel

Full-stack audit of your acquisition funnel. I map every touchpoint, find where leads drop off, and quantify the revenue you're leaving on the table.

02 _build

Ship the engine

Launch targeted paid campaigns, build landing pages, and wire up tracking. Everything connected end-to-end with clear attribution.

03 _optimize

Compound the gains

Weekly optimization cycles. A/B testing, bid management, audience refinement, and creative iteration. ROAS compounds when you do it right.

Services

What's in the stack.

🎯

Paid Media

Google Ads, Meta Ads, LinkedIn Ads. Full campaign architecture from targeting through creative and bid strategy.

🔍

Funnel Audits

End-to-end conversion mapping. Where are leads leaking? What's the real cost per opportunity? I'll tell you in a week.

📊

Analytics & Tracking

GA4, GTM, conversion APIs, and attribution modeling. If you can't measure it, you can't improve it.

🚀

Landing Pages

High-converting landing pages designed to match ad intent. Built fast, tested faster.

🔄

CRO

Conversion rate optimization through systematic A/B testing. Small tweaks, big lifts in pipeline.

📧

Email & Nurture

Drip sequences, lead scoring, and lifecycle campaigns. Keep leads warm until they're ready to buy.

Ready to cut the lag?

Let's diagnose your funnel and build a growth engine that actually compounds.

About
Faysul Amin

I'm Faysul Amin.

Founder & Growth Strategist, Cut The Lag

Growth marketer with 13+ years across B2B SaaS, agency operations, and startup land. I've been in the trenches running paid media, building funnels, and fixing broken attribution at companies like Samsung, Spiffy, EverCommerce, and Ikon Technologies.

I started Cut The Lag because too many companies are bleeding pipeline to fixable problems. Misaligned targeting, leaky landing pages, tracking gaps that make every report fiction. I find those problems and eliminate them.

Based in North Texas. Working with teams across the US.

13+
Years in growth
40+
Clients served
My Approach

Audit First

Every engagement starts with a deep-dive into your funnel, tracking, and spend. I don't guess — I diagnose.

Data-Driven Execution

Attribution, incrementality, and experimentation guide every dollar. If we can't measure it, we don't scale it.

Compound Growth

Incremental wins fund long plays. I build systems that compound — not campaigns that flatline after launch week.

Get In Touch

Let's build your
growth engine.

Open for new engagements. Whether you're an agency looking for a growth partner or a startup that needs pipeline — let's talk.

faysul@cutthelag.com LinkedIn
Selected Work

Results, not reports.

Case studies from real engagements. Names anonymized where required.

[ screenshot ]
B2B SaaS // Paid Media

Rebuilt paid engine for Series A dev tools company

Restructured Google Ads account, killed wasted spend, and launched LinkedIn ABM campaign. Halved CAC in 90 days.

↑ CAC reduced 52%
[ screenshot ]
Agency // White-Label

White-label growth partner for 15-person agency

Embedded as the paid media and analytics arm. Managed $40K/mo ad spend across 6 client accounts while they focused on creative.

↑ ROAS 3.2x avg.
[ screenshot ]
E-commerce // CRO

Conversion overhaul for DTC supplement brand

Redesigned product pages, implemented A/B testing framework, and optimized checkout flow. Revenue per session jumped 40%.

↑ Revenue/session +40%
[ screenshot ]
Fintech // Funnel Build

Full-funnel build for pre-seed fintech startup

Built landing pages, launched Meta + Google campaigns, and set up end-to-end tracking. Went from 0 to 200 qualified leads/mo in 60 days.

↑ 200 leads/mo from 0
Experience

13+ years building
growth engines.

From Samsung to startups, agencies to in-house. Every role sharpened a different edge.

Founder & Growth Strategist
Cut The Lag LLC
2025 – Present
North Texas
  • Founded growth marketing consultancy serving agencies and tech startups with data-driven demand generation
  • End-to-end funnel audits, paid media management, CRO, and attribution — turning broken pipelines into revenue engines
Sr. Performance Marketing Manager — Consultant
Magnetude Consulting
May 2025 – Present
Needham Heights, MA (Remote)
  • Maximized ROAS 260% for a cybersecurity provider through strategic budget reallocation and impression share optimization
  • Increased lead volume 30% through data-driven Google Search Ads optimization within 3 months
Director of Digital Advertising — Consultant
Kaysi Stanley Marketing
Apr 2025 – Present
San Francisco, CA (Remote)
  • Increased monthly bookings 210% for an arts studio in the first month of Google Search launch
  • Generated 3x highest webinar attendance for a theology school, resulting in record admissions
  • Increased revenue 160% for a home improvement contractor by revising conversion events and prioritizing lead quality
Growth Marketing Manager
EverCommerce
Jun 2025 – Feb 2026
Denver, CO (Remote)
  • Spearheading go-to-market strategies across multiple SaaS solutions, improving MQL→CW by 12% QoQ
  • Own forecasting and acquisition marketing for assigned brands, partnering with RevOps and BizOps on attribution
  • Maintained pipeline continuity during leadership transition with zero disruption
Demand Generation Manager
Ikon Technologies
Feb 2024 – Apr 2025
Arlington, TX
  • Built demand gen from the ground up, shifting from cold calling to inbound. Demo no-shows down 70%
  • 310% YoY increase in monthly leads. 2,000% increase in contracts signed at NADA tradeshow
  • Developed ABM infrastructure: lead scoring, ICPs, personas, and automated nurture campaigns
  • 1,500% YoY increase in customer referrals through automated referral program
Senior Growth Marketing Specialist
Spiffy
Sep 2021 – Jan 2024
Durham, NC (Remote)
  • 340% increase in avg daily revenue for B2C through full-funnel optimization across Meta, TikTok, SEM, email
  • Reduced B2C CAC from $52 to $16. B2B CPL from $181 to $57 with 3x lead volume on same budget
  • 420% increase in ROAS via Meta CAPI + Google Ads CRM attribution integration
  • Drove Orlando D2C from $0 to $20K MRR in under one year
Corporate Communications & PR Manager
Edelman Communications Affiliate
Apr 2017 – Dec 2019
Amman, Jordan
  • Owned PR and communication strategy for Pepsi, Visa, and LTUC
  • Led omni-channel rebrand for Luminus Technical University College, unifying internal and external messaging
Integrated Marketing Manager
VMLY&R
Jun 2016 – Mar 2017
Amman, Jordan
  • Owned D2C strategy for KIA, Isuzu, Colgate-Palmolive, and JTI
  • Pursued and closed JTI account outside of role scope, expanding into a region-wide opportunity
Brand Marketing Specialist
Leo Burnett
Feb 2016 – Jun 2016
Amman, Jordan
  • Led strategy for Jawwal Telecom and Kasih (FMCG)
  • Won pitch against VMLY&R, JTI, and Ogilvy with insight-driven strategy
Demand Generation Specialist
Samsung Electronics
Aug 2013 – Jan 2016
Amman, Jordan
  • Grew social media following from 170K to 540K in 18 months
  • 12% increase in flagship model sales through trade-in program
  • Managed $17M annual advertising budget across media investments
Education
Bachelor of Business Administration
The Hashemite University
2008 – 2013
Certificates
Google Search Ads
Google
Measurement & Conversion Tracking
Google
AI-Powered Performance Max
Google
Google Analytics 360 (GA4)
Google
Inbound Marketing
HubSpot
Email Marketing
HubSpot
LinkedIn Advertising
LinkedIn
Account-Based Marketing (ABM)
6Sense
Customer Journey Mapping with Gen AI
LinkedIn Learning
Databricks Fundamentals
Databricks
Google Analytics 4 (GA4)
Loves Data
Tools & Platforms
Google Ads Meta Ads LinkedIn Ads Google Analytics 4 Google Tag Manager Looker Studio HubSpot Salesforce Power BI Heap Hotjar Unbounce Webflow Figma Zapier Ahrefs 6Sense Notion Google Ads Meta Ads LinkedIn Ads Google Analytics 4 Google Tag Manager Looker Studio HubSpot Salesforce Power BI Heap Hotjar Unbounce Webflow Figma Zapier Ahrefs 6Sense Notion
Projects

Real work. Real results.

Selected projects from LinkedIn showcasing measurable impact across paid media, CRO, and brand strategy.

ShyftOff May – Jun 2025
From 1% to 35% Conversion Rate: Google Ads & Landing Page Overhaul
Audited bottom-of-funnel Google campaigns, recommended a new landing page structure, configured conversion tracking with GTM, and implemented CRM integrations. The new landing page featured ShyftOff's most engaging content in a focused, minimal format.
Conv. rate: 1.28% → 35.29% Cost/conv: $485 → $14 P-Max conv: 0.6% → 20%
CRO Google Ads GTM Landing Pages
Ikon Technologies Nov 2024 – Feb 2025
Setting an All-Time High Record of SQLs and Contracts Signed
Led lead generation for NADA 2025 — launched a comprehensive multi-channel campaign (email, Meta, LinkedIn) with a full-funnel journey from awareness to conversion. Partnered with SDRs to tighten follow-up cadences and MQL handoff.
97 contracts signed (vs. 3–5 historically) 230+ booked demos
Demand Gen ABM Meta Ads Email
Petroglyph Ceramics / KSM Jan – Feb 2026
Google Ads Launch: 210% Spike in Monthly Bookings
Launched Google Search campaign on a $600/mo budget. Configured conversion tracking via GTM and Shopify, restructured keywords, and shifted bidding from Maximize Clicks to Maximize Conversions as data matured.
CTR: 2% → 18% 112 table bookings 210% booking spike
Google Ads GTM Shopify Local SEO
Edelman / LTUC 2018 – 2019
Omni-Channel Rebrand for Luminus Technical University College
Spearheaded a multi-channel communication strategy to shift public perception. Crafted a PR campaign, executed paid social and search campaigns, and developed a corporate culture document to unify messaging across all stakeholder groups.
Full rebrand across all touchpoints
PR Brand Strategy Paid Social Search Ads
Samsung Electronics 2014 – 2015
Trade-In Campaign: 12% Increase in Flagship Model Sales
Developed and pitched a consumer trade-in program for Samsung flagship devices. Positioned trade-in messaging at point-of-sale with cross-selling prompts, resulting in increased sales at pilot stores and a wider rollout.
12% sales increase at pilot stores
Brand Strategy Consumer Insights Campaign Execution
Spiffy 2021 – 2024
Looker Studio Dashboards: Reducing Reporting Time
Implemented Looker Studio dashboards that significantly reduced the time required for monthly and quarterly report prep, enabling real-time data for decision-making across the marketing team.
Real-time reporting enabled
Data Visualization Looker Studio Data Analysis
Testimonials

What people say.

Recommendations from colleagues and clients on LinkedIn.

He's incredibly analytical, but not in a way that slows things down — he uses data to actually move things forward. He has a deep understanding of paid media and the full customer journey, and is always thinking about how everything connects rather than optimizing in silos. He asks smart questions, catches things others miss, and consistently turns insights into action. Beyond that, he's just great to work with. Collaborative, engaged, thoughtful, and brings a really positive energy to the team. Would work with him again in a heartbeat.
CC
Charlotte Carey
Account Based Marketing Leader — managed Faysul directly at EverCommerce
Faysul demonstrated exceptional commitment and dedication, playing a pivotal role in our growth story. His expertise in paid advertising strategy and insightful contributions significantly propelled our company's success across B2B and B2C audiences. His ability to make tough budget decisions, coupled with his innovative approach, truly set him apart. I am confident that his skills and determination will lead to remarkable achievements.
GL
Grayson Leverenz
Founder at Groove GTM | CMO — senior to Faysul at Spiffy
He possesses a unique blend of creativity, analytical skills, and a deep understanding of market dynamics, which he leveraged to drive our growth initiatives successfully. During his tenure of over two years, his contributions were not only numerous but also invaluable — he is a wealth of knowledge when it comes to digital marketing, go-to-market strategy, PPC, SEO, social advertising, and measurement and data analytics. Any organization would be fortunate to have Faysul on board.
BC
Brian Chapman
VP of Growth at ReFiBuy.ai — managed Faysul directly at Spiffy
Faysul was a key member of our marketing team, especially in transitioning to Google Analytics 4. His knowledge of GA4 proved essential in generating detailed reports that guided our strategic choices. His adeptness in managing digital ad campaigns, using data, and aligning with company objectives showed his capacity to turn complex data into practical marketing strategies. A valuable addition to any team working on growth marketing and digital strategy.
KS
Kelsey Sullivan
Creative Director at RW3 CultureWizard — same team as Faysul at Spiffy
Faysul surprises you. He is continuously bringing in new ideas and easily formulates them to become presentable and functional. He has the ability to analyze different scenarios and constructs, bringing new inferences always. He is an excellent communicator — articulate and clear. He demonstrates a profound professional work ethic with a continuous ability to learn. He is an essential team player and would without a doubt be a productive dynamic to any endeavor he undertakes.
LA
L'na Arjan
Project Manager | Corporate Communications Team Lead — managed Faysul directly at Edelman
Faysul showcased his prowess as a successful salesperson and seamlessly transitioned into a leadership role. His adeptness in leading a sales team comprising over 50 sales representatives was evident. What truly set Faysul apart was his leadership style, which centered on fostering value among team members rather than relying solely on authority. This approach not only made working alongside him an enriching experience but also fostered strong camaraderie.
FM
Fadi Manasra
Sales Expert | Senior Sales Engineer — reported to Faysul directly at QNET
He has enthusiasm, energy and his relationship with colleagues is one of commitment and respect. He's passionate for his job and the industry, which I personally find amazing. Straight to the point and very concise, which helps a lot in the creative process — he offers really smart insights, too. Also, he's always looking for different approaches for some problems. If you want an articulated "fresh" thinker I do suggest you talk to him.
FC
Fabio Caveira
Associate Creative Director — same team as Faysul at VMLY&R
Very passionate about Marketing and Digital world, he is a detailed oriented professional who focuses on every tiny detail to keep everything moving smoothly. What I really like about him — he never quits, he always tries his best to do some research before he comes up with results. He has never hesitated to provide help and support whenever needed!
AH
Ali Hilu
Managing Partner at TraxJo — Faysul was a client at Samsung
A determined guy, knows exactly what he wants and works hard to achieve it. During the few years we worked together, he showed great potentials and maturity in driving sales, generating leads and qualifying them. His great personality created a friendly and healthy environment within his team and he played a major role in driving the eCommerce sales.
WS
Waleed Shehadeh
Founder at Team Glory — managed Faysul directly at QNET
I have had the privilege of working with Faysul for the past two years. Through those years, I have seen Faysul work really hard to achieve his goals while not hesitating to go the extra mile. Faysul is a creative thinker and possesses a can-do attitude, he is a pleasure to work with and passes huge energy of positiveness to his colleagues.
SA
Saif Abdo
Procurement Department Head at Samsung Electronics — same team as Faysul at Samsung
Faysul is a hard-working individual and a self-learner. I've been working with Faysul for the past 2 years, and he is definitely an asset to the marketing team. He's been excellent in handling our social media agencies and has a very good eye for details. He has been consistent in delivering results.
HM
Hani Morrar
Founder of The Olive Tree — same team as Faysul at Samsung